TV and Radio Insurance Jockeys

We have all heard the ads on the radio, TV or internet. 

We will get you the lowest price for your insurance...

And they do a good job of doing that.  How does it work?  What do they do that is special to get these great deals?

Let's first clear up one question.  Can they get insurance cheaper for you than another agent?  Not really.  Why?  Because all agents use the same way of getting price quotes for you based on the information you provide.  So technically they should all get the same quote from the same insurance company.

How do the online guys save money?

So how do they "save money" for you?  Simple.  Some actually find a low priced policy by price shopping across various insurance companies.  They are able to compare the price quotes from different insurance companies and provide you with that quote. It's called "brokering" in the insurance world.  Nothing unique to that practice. ...